Friday, January 04, 2008

Now THIS is how you sell shoes!

Sex sells. Even for running shoes. The pic to the left is slightly modified, so click here for your new wallpaper. You know you want to...

I found this at The Copyranter's blog page. You can find a link to his site to the left now. Enjoy.

The whole reason for the pic? Nike is opening a store on the Champs-Elysées, so their advertising company decided to use a caberet dancer from Crazy Horse instead of an NBA player for the shoot. The legalities of the image read like this:

Agency: DDB, Paris, France
Executive Creative Directors: Sylvain Thirache, Alexandre Herve
Copywriter: Matthieu Eklkaim
Art Director: Pierrette Diaz
Photographer: Diego Alborghetti